Field Days to Boost Agritourism with NSW Government Funding

The award-winning Murrumbateman Field Days will enhance its agritourism promotion in the Illawarra, Hume Corridor and Far South Coast regions, thanks to a $20,000 grant from the NSW Government’s Regional Event Fund. This funding, part of a $1.3 million initiative supporting 66 events across NSW, will help extend the event’s reach and attract more visitors.

Tom White, manager of the Murrumbateman Field Days, stated the grant, managed by Destination NSW, would boost the event’s profile and increase visitation for the 2024 event, scheduled for October 19-20. “This funding allows us to attract more people from south Sydney and coastal regions, showcasing our attractions and the beauty of the whole Yass Valley region,” White said.

The Murrumbateman Field Days, the largest event in the Yass Valley and key supporter of the Destination Southern NSW agritourism strategy, are crucial for promoting the local farming industry, supporting the hospitality and wine industries, and engaging local businesses and community groups. Last year, the event generated over $7.3 million for the local economy and $44 million for the wider Australian economy.

Mr White highlighted the grant’s significance, noting that it supports not only Murrumbateman but also other AAFDA Field Days like Henty and Tocal. He said: “This funding is a great boost for regional agritourism, reinforcing the importance of Field Days in rural business and tourism strategies.”

Conveniently located off the Barton Highway, and close to the Hume, the event is accessible for visitors from Sydney and the Southern Highlands, and is an easy drive from Canberra, the Riverina, the South Coast, and the Snowy Mountains.

Tom concluded: ‘With this grant the Murrumbateman Field Days will now be able to offer regional NSW farming industries a greater chance to benefit from increased promotional activities and will help showcase the best of our local rural region’.

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Jo Shipley

Winners of the Telstra Tech Innovation Award!

This year, we invited AgTech innovators to showcase their innovative products designed to improve farming and rural living. The response was amazing, with many creative entries highlighting the ingenuity and innovation within the AgTech community. Congratulations to winner AgtechData for their app that eliminates the need for paper files by capturing essential farming data. It helps track chemical usage, livestock traceability and workplace health and safety — all in one place. The award was presented by Christina Cawkill, Telstra Regional Engagement Manager, to Landon Hodgekinson from AgtechData, who shared: “The app was designed and tested on my own farm in the Yass region. It digitalises all your agriculture paperwork for traceability and biosecurity, and it’s all on a live system. Thank you to Telstra and the Murrumbateman Field Days for this award – and a great event!” A special commendation went to Matt Smoker from Mozzie Fire for their lightweight portable bushfire protection system. Commended for the simplicity of the design, Matt explained: “After my wife and kids were caught in a bushfire during the 2020 fires, we realised we needed better protection for our family that ‘wives at home’ could easily use. We designed a sprinkler solution that’s easy to deploy quickly by one person in any area close to a water source. Thank you to Telstra for the award!” The Tech Innovation Award, proudly sponsored by Telstra, highlights advancements in technology that support rural businesses and agriculture – an effort Telstra is actively supporting in rural communities. This initiative supports the growth of the Murrumbateman Field Days ‘Tech Hub’ area which showcases technology that advances agriculture and rural businesses. If you missed out this year, don’t worry! Keep an eye out for information on next year’s Tech Innovation Award and more opportunities to showcase your AgTech innovations. PIctured (L-R): Landon Hodgekinson, AgTechData; Christina Cawkell, Telstra; Matt Smoker, Mozzie Fire.

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Surge in Visitors Highlights Success at Murrumbateman Field Days

The 2024 Murrumbateman Field Days were hailed as a significant success, welcoming over 15,000 visitors who basked in the warm spring sunshine this past weekend. With a rise in attendance compared to 2023, and over 17,000 people on site including volunteers and exhibitors, visitors enjoyed the spacious setting as they explored more than 300 exhibitors, with many praising the event’s relaxed and friendly atmosphere. Held over 19-20 October, the Murrumbateman Field Days featured a diverse array of attractions, with the hot ticket items being mowers, off-road vehicles, farm machinery, and tiny homes, alongside locally produced wine and very popular gin. This year’s event included new family-friendly activities such as Noah’s Racing Pigs, Hawkesbury Working Sheep Dogs, and the highly anticipated Golden Gumboot Challenge – which culminated with a winning throw of 34m!  The event also featured agricultural drone displays, camel rides and the highly popular snake demonstrations. Tom White, Manager of Murrumbateman Field Days, expressed his pleasure for the turnout, noting the significant impact on the local economy. “We welcomed over 15,000 visitors this weekend, with an additional 2,000 volunteers and exhibitors on-site, bringing our total to over 17,000 people,” he stated. “We are incredibly grateful for the funding we received from Destination NSW to support our regional advertising campaign for the event, and it seems to have worked!” Exhibitors, both national and local, reported robust sales and a wealth of enquiries. “Exhibitor are reporting good sales, especially for mowers, all-terrain vehicles (ATVs), and garden and homewares, with visitors spending on both big and small purchases,” Tom added. Fiona Kildey from Polaris, the Canberra-based off-road vehicle dealer, commented, “It was the best show we’ve had at Murrumbateman—communications (as in WIFI and mobile connections) were fantastic, and the clientele was excellent!” Matthew Byrne from Komatsu Australia echoed this sentiment, stating, “The Murrumbateman Field Days provided a wonderful opportunity to engage with many new and existing customers in a local environment.” Local business The Rural Nursery, part of Murrumbateman Rural Stores, reported pleasing sales and strong interest in their locally acclimatised plants and garden wares. Monique Dorman from Terry Bros Furniture and Bedding noted, “Our Field Days were super successful, with many people purchasing our Australian-made custom furniture.” Fiona Tanner, from sister company Terry Bros Carpet Court in Yass, added, “This event has been great for networking and customer education, and we’ve provided numerous quotes to customers.” The Thompson family from Sutton was busy packing up the tiny home they purchased from Same Day Granny Flats, getting ready for their daughter to move out and embark on independent living while they build their own property. “Our dreams came true at the Murrumbateman Field Days,” exclaimed helper Rowan Thompson. The Murrumbateman Community Association (MCA), which oversees the event, expressed deep gratitude for the support from 16 community organisations, including local schools, churches, the RFS, Murrumbateman Men’s Shed, and various sporting groups, as well as the 100 volunteers who helped make the Field Days a success. Iain McCall, president of the MCA, remarked, “We are incredibly thankful for the community’s support. In all nearly 1,000 volunteers contributed their time, from setup to ticketing, ground crew, and catering services. We couldn’t have put on this event without them!” Iain also emphasised the event’s importance to local fundraising efforts: “For many organisations, this is their largest fundraising event of the year, with all proceeds going back into the local community. We genuinely couldn’t have done it without their support.” Planning for the 2025 Murrumbateman Field Days is already underway, with the next event scheduled for October 18-19, 2025.

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Introducing the ‘Tech Innovation Award’ sponsored by Telstra

We’re excited to launch our inaugural ‘Telstra Tech Innovation Award’, celebrating innovative solutions that are improving connectivity on farms and in regional communities. This award shines a spotlight on innovations that address challenges in agriculture or regional lifestyles through technology and imaginative new solutions. If you have an innovative product that uses technology to support farm operations or improves the quality of regional life, we want to see your work! The Murrumbateman Field Days ‘Telstra Tech Innovation Award’ is proudly sponsored by Telstra, and forms part of their presence creating the latest communication technologies to support regional communities in the ‘Telstra Tech Alley’, a brand new area at the Murrumbateman Field Days for 2024. How to Enter To participate, simply submit 2-3 short paragraphs outlining your tech innovation, the challenge it tackles and how it solves the problem. Don’t forget to include supporting documentation such as photos, videos, or testimonials, as we’d love to feature your innovation across our social media channels. Entries will be judged based on: A panel of Murrumbateman Field Days management team will select the winners, and their decision will be final. Winners will be announced during the event and will receive not only the Telstra Tech Innovation Award certificate but also the opportunity to be featured in future Murrumbateman Field Days promotions, as well as a small gift from Telstra. For more information or to submit your entry, contact us at promotions@mfdays.com or call Jo Shipley, Promotions Manager, tel: 0407 103 009

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Field Days to Boost Agritourism with NSW Government Funding

The award-winning Murrumbateman Field Days will enhance its agritourism promotion in the Illawarra, Hume Corridor and Far South Coast regions, thanks to a $20,000 grant from the NSW Government’s Regional Event Fund. This funding, part of a $1.3 million initiative supporting 66 events across NSW, will help extend the event’s reach and attract more visitors. Tom White, manager of the Murrumbateman Field Days, stated the grant, managed by Destination NSW, would boost the event’s profile and increase visitation for the 2024 event, scheduled for October 19-20. “This funding allows us to attract more people from south Sydney and coastal regions, showcasing our attractions and the beauty of the whole Yass Valley region,” White said. The Murrumbateman Field Days, the largest event in the Yass Valley and key supporter of the Destination Southern NSW agritourism strategy, are crucial for promoting the local farming industry, supporting the hospitality and wine industries, and engaging local businesses and community groups. Last year, the event generated over $7.3 million for the local economy and $44 million for the wider Australian economy. Mr White highlighted the grant’s significance, noting that it supports not only Murrumbateman but also other AAFDA Field Days like Henty and Tocal. He said: “This funding is a great boost for regional agritourism, reinforcing the importance of Field Days in rural business and tourism strategies.” Conveniently located off the Barton Highway, and close to the Hume, the event is accessible for visitors from Sydney and the Southern Highlands, and is an easy drive from Canberra, the Riverina, the South Coast, and the Snowy Mountains. Tom concluded: ‘With this grant the Murrumbateman Field Days will now be able to offer regional NSW farming industries a greater chance to benefit from increased promotional activities and will help showcase the best of our local rural region’.

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