As the dust settles on the 2024 Murrumbateman Field Days, the event has wrapped up with strong visitor and exhibitor feedback, solidifying its status as a key flagship event for the region. The event welcomed nearly 16,000 attendees over the weekend, with visitors enjoying the good weather, a great atmosphere, and a diverse range of activities and exhibitors. A standout achievement was the $100,000 raised by local community groups through their catering and event services. These funds go directly to the 17 local schools, churches, sporting clubs, scouts and community organisations, and the RFS, many of which rely on the Field Days as their primary annual fundraiser. Other survey highlights showed that 91% of attendees felt the event met their expectations, with many already planning to return in 2025 – a great result! Exhibitors also reported a successful weekend, with 75% achieving their objectives, whether in sales, lead generation, or customer engagement. Iain McCall, President of the Murrumbateman Community Association, said: ‘We are thrilled that we could raise over $100,000 for the local community – which really sums up why we are here! We could not hold the event without the hard work of more than 2,000 volunteers, as well as the support of local businesses, the Yass Valley Council, and the wider community. Everyone plays their own important part and together we can be very proud of the event we deliver for the Yass Valley and region.” Event Manager Tom White highlighted the weekend’s success: “We had nearly 16,000 people on site over the weekend and it’s heartwarming to hear that so many people enjoyed their weekend at the Field Days and that we delivered a great event for the region. With the great weather and lively atmosphere, visitors stayed longer and truly enjoyed the day. We also saw a big jump in visitors from 50–100 km away, showing the success of our Destination NSW-funded ‘out-of-region’ advertising campaign – a great way to showcase the best of the Yass Valley.” Tom concluded with this reflection: “I was speaking to one of our long-time exhibitors and I asked him why he kept coming to field days. The response was “It’s about having good conversations”. This really summed up to me why we hold the field days. Be it exhibitors talking to new or existing clients, farmers catching up with mates, community groups promoting their organisations or families having a great day out, it’s a meeting point for them to all look forward to each year.” Planning is already underway for the 2025 Murrumbateman Field Days, scheduled for October 18 -19, 2025. Expressions of interest from other community groups are welcome – email admin@mfdays.com
