Murrumbateman Field Days 2024 Delivers Outstanding Results for the Community

As the dust settles on the 2024 Murrumbateman Field Days, the event has wrapped up with strong visitor and exhibitor feedback, solidifying its status as a key flagship event for the region. The event welcomed nearly 16,000 attendees over the weekend, with visitors enjoying the good weather, a great atmosphere, and a diverse range of activities and exhibitors.

A standout achievement was the $100,000 raised by local community groups through their catering and event services. These funds go directly to the 17 local schools, churches, sporting clubs, scouts and community organisations, and the RFS, many of which rely on the Field Days as their primary annual fundraiser.

Other survey highlights showed that 91% of attendees felt the event met their expectations, with many already planning to return in 2025 – a great result! Exhibitors also reported a successful weekend, with 75% achieving their objectives, whether in sales, lead generation, or customer engagement.

Iain McCall, President of the Murrumbateman Community Association, said:

‘We are thrilled that we could raise over $100,000 for the local community – which really sums up why we are here! We could not hold the event without the hard work of more than 2,000 volunteers, as well as the support of local businesses, the Yass Valley Council, and the wider community. Everyone plays their own important part and together we can be very proud of the event we deliver for the Yass Valley and region.”

Event Manager Tom White highlighted the weekend’s success:

“We had nearly 16,000 people on site over the weekend and it’s heartwarming to hear that so many people enjoyed their weekend at the Field Days and that we delivered a great event for the region. With the great weather and lively atmosphere, visitors stayed longer and truly enjoyed the day. We also saw a big jump in visitors from 50–100 km away, showing the success of our Destination NSW-funded ‘out-of-region’ advertising campaign – a great way to showcase the best of the Yass Valley.”

Tom concluded with this reflection:

“I was speaking to one of our long-time exhibitors and I asked him why he kept coming to field days. The response was “It’s about having good conversations”. This really summed up to me why we hold the field days. Be it exhibitors talking to new or existing clients, farmers catching up with mates, community groups promoting their organisations or families having a great day out, it’s a meeting point for them to all look forward to each year.”

Planning is already underway for the 2025 Murrumbateman Field Days, scheduled for October 18 -19, 2025. Expressions of interest from other community groups are welcome – email admin@mfdays.com

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Surge in Visitors Highlights Success at Murrumbateman Field Days

The 2024 Murrumbateman Field Days were hailed as a significant success, welcoming over 15,000 visitors who basked in the warm spring sunshine this past weekend. With a rise in attendance compared to 2023, and over 17,000 people on site including volunteers and exhibitors, visitors enjoyed the spacious setting as they explored more than 300 exhibitors, with many praising the event’s relaxed and friendly atmosphere. Held over 19-20 October, the Murrumbateman Field Days featured a diverse array of attractions, with the hot ticket items being mowers, off-road vehicles, farm machinery, and tiny homes, alongside locally produced wine and very popular gin. This year’s event included new family-friendly activities such as Noah’s Racing Pigs, Hawkesbury Working Sheep Dogs, and the highly anticipated Golden Gumboot Challenge – which culminated with a winning throw of 34m!  The event also featured agricultural drone displays, camel rides and the highly popular snake demonstrations. Tom White, Manager of Murrumbateman Field Days, expressed his pleasure for the turnout, noting the significant impact on the local economy. “We welcomed over 15,000 visitors this weekend, with an additional 2,000 volunteers and exhibitors on-site, bringing our total to over 17,000 people,” he stated. “We are incredibly grateful for the funding we received from Destination NSW to support our regional advertising campaign for the event, and it seems to have worked!” Exhibitors, both national and local, reported robust sales and a wealth of enquiries. “Exhibitor are reporting good sales, especially for mowers, all-terrain vehicles (ATVs), and garden and homewares, with visitors spending on both big and small purchases,” Tom added. Fiona Kildey from Polaris, the Canberra-based off-road vehicle dealer, commented, “It was the best show we’ve had at Murrumbateman—communications (as in WIFI and mobile connections) were fantastic, and the clientele was excellent!” Matthew Byrne from Komatsu Australia echoed this sentiment, stating, “The Murrumbateman Field Days provided a wonderful opportunity to engage with many new and existing customers in a local environment.” Local business The Rural Nursery, part of Murrumbateman Rural Stores, reported pleasing sales and strong interest in their locally acclimatised plants and garden wares. Monique Dorman from Terry Bros Furniture and Bedding noted, “Our Field Days were super successful, with many people purchasing our Australian-made custom furniture.” Fiona Tanner, from sister company Terry Bros Carpet Court in Yass, added, “This event has been great for networking and customer education, and we’ve provided numerous quotes to customers.” The Thompson family from Sutton was busy packing up the tiny home they purchased from Same Day Granny Flats, getting ready for their daughter to move out and embark on independent living while they build their own property. “Our dreams came true at the Murrumbateman Field Days,” exclaimed helper Rowan Thompson. The Murrumbateman Community Association (MCA), which oversees the event, expressed deep gratitude for the support from 16 community organisations, including local schools, churches, the RFS, Murrumbateman Men’s Shed, and various sporting groups, as well as the 100 volunteers who helped make the Field Days a success. Iain McCall, president of the MCA, remarked, “We are incredibly thankful for the community’s support. In all nearly 1,000 volunteers contributed their time, from setup to ticketing, ground crew, and catering services. We couldn’t have put on this event without them!” Iain also emphasised the event’s importance to local fundraising efforts: “For many organisations, this is their largest fundraising event of the year, with all proceeds going back into the local community. We genuinely couldn’t have done it without their support.” Planning for the 2025 Murrumbateman Field Days is already underway, with the next event scheduled for October 18-19, 2025.

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Murrumbateman Field Days 2024 Delivers Outstanding Results for the Community

As the dust settles on the 2024 Murrumbateman Field Days, the event has wrapped up with strong visitor and exhibitor feedback, solidifying its status as a key flagship event for the region. The event welcomed nearly 16,000 attendees over the weekend, with visitors enjoying the good weather, a great atmosphere, and a diverse range of activities and exhibitors. A standout achievement was the $100,000 raised by local community groups through their catering and event services. These funds go directly to the 17 local schools, churches, sporting clubs, scouts and community organisations, and the RFS, many of which rely on the Field Days as their primary annual fundraiser. Other survey highlights showed that 91% of attendees felt the event met their expectations, with many already planning to return in 2025 – a great result! Exhibitors also reported a successful weekend, with 75% achieving their objectives, whether in sales, lead generation, or customer engagement. Iain McCall, President of the Murrumbateman Community Association, said: ‘We are thrilled that we could raise over $100,000 for the local community – which really sums up why we are here! We could not hold the event without the hard work of more than 2,000 volunteers, as well as the support of local businesses, the Yass Valley Council, and the wider community. Everyone plays their own important part and together we can be very proud of the event we deliver for the Yass Valley and region.” Event Manager Tom White highlighted the weekend’s success: “We had nearly 16,000 people on site over the weekend and it’s heartwarming to hear that so many people enjoyed their weekend at the Field Days and that we delivered a great event for the region. With the great weather and lively atmosphere, visitors stayed longer and truly enjoyed the day. We also saw a big jump in visitors from 50–100 km away, showing the success of our Destination NSW-funded ‘out-of-region’ advertising campaign – a great way to showcase the best of the Yass Valley.” Tom concluded with this reflection: “I was speaking to one of our long-time exhibitors and I asked him why he kept coming to field days. The response was “It’s about having good conversations”. This really summed up to me why we hold the field days. Be it exhibitors talking to new or existing clients, farmers catching up with mates, community groups promoting their organisations or families having a great day out, it’s a meeting point for them to all look forward to each year.” Planning is already underway for the 2025 Murrumbateman Field Days, scheduled for October 18 -19, 2025. Expressions of interest from other community groups are welcome – email admin@mfdays.com

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